Community Events

This workshop will focus on identifying your company’s brand, developing appropriate and consistent messaging, and sharing it with the right audiences (including media!).

Learn how to identify what “pitches” or story angles will grab the attention of a journalist, and just as important, how to get it to the right person.

During this workshop, Melissa Perlman of BlueIvy Communications will talk about the following:-

-Creating your brand and your story

-Developing and writing message points

-Writing a press release and pitch letter

-Identifying the right media contacts and contacting them

-Getting in the newspaper (or on TV)!